ProInstincts
Menu
Get in touch

Our portfolio

Our brands. Built with purpose.

Connected knowledge. Better teaching workflows. A digital presence that works for a business. Our brands address distinct needs, with shared engineering and operating experience helping each one go further.

Phasoric

Operating

Connected Intelligence

Connected intelligence for people, teams, and AI systems.

Phasoric is a private, local-first connected intelligence platform that turns notes, documents, research, meetings, tasks, decisions, and organizational history into durable context. It helps people and AI systems understand what happened, why it happened, what changed, and what should happen next.

  • Local-first knowledge
  • Durable Markdown
  • Decision memory & provenance
  • Intelligence packs
  • MCP & agent access
  • Approval-first automation
Explore Phasoric
Phasoric example workspace with local notes, a Markdown editor, and connected note tools.
A connected workspace for knowledge and context

Phasoric

Example product workspace

Phasoric example workspace with local notes, a Markdown editor, and connected note tools.

A connected workspace for knowledge and context

ClassLattice

Operating

Education Intelligence

Connected intelligence for teaching and learning.

ClassLattice is an AI-assisted education platform connecting standards, curriculum, lesson planning, instruction, assessment, evidence, and educator decisions into a durable instructional system. It helps teachers and schools use AI while keeping educators in control of instructional decisions.

  • K–12 curriculum intelligence
  • Standards alignment
  • Lesson planning & assessment
  • Instructional evidence
  • Educator workflows
  • Privacy & human oversight
Explore ClassLattice
ClassLattice example teaching kit for equivalent fractions, with a lesson, student handout, exit ticket, and teacher guidance.
From a teaching idea to a lesson ready for review

ClassLattice

Example product workspace

ClassLattice example teaching kit for equivalent fractions, with a lesson, student handout, exit ticket, and teacher guidance.

From a teaching idea to a lesson ready for review

aketchel.com

Operating

Creator & Professional Services Brand

Creative products. Practical expertise.

aketchel.com is Arthur Ketchel II’s portfolio and commercial brand, operated by ProInstincts Enterprises, Inc. Its key paid offerings bring together Fusion, the aketchel shop, the Force Multiplier newsletter, and consulting services.

Explore aketchel.com

Key paid offerings

  • Fusion

    Digital purchases & subscriptions

    A music-reactive arcade tower defense game with optional in-game purchases and premium subscriptions.

  • The aketchel shop

    Merchandise purchases

    Technology-inspired apparel, accessories, and merchandise from the aketchel.com shop.

  • Force Multiplier newsletter

    Paid newsletter subscriptions

    Paid membership tiers with insights on AI-augmented engineering, technical leadership, and team delivery.

  • Consulting

    Professional service engagements

    Fractional CTO leadership, technical due diligence, AI readiness assessments, and engineering advisory services.

Visit each offering for current pricing, purchase details, and support.

Sitekick AI

Acquired

Websites & Digital Business

Our first acquisition

Your business Sitekick.

Starting with your website. Building toward a digital presence that’s taken care of. Sitekick AI is our first acquisition, bringing AI-assisted website creation to a long-term vision for website care, customer workflows, and practical automation in one ongoing service.

  • AI website creation
  • Visual customization
  • Custom domains
Explore Sitekick AI

The vision ahead

From a website to an ongoing service.

We are building toward a service that carries more of the digital workload, so owners can focus on the business behind it.

  • Keep the presence working

    Website care, content, hosting, and publishing with continuity and accountability.

  • Connect the customer journey

    Inquiries, follow-up, bookings, and business workflows that work together.

  • Build on business knowledge

    Approved context through Phasoric, with customer control over meaningful changes.

Read the Sitekick vision

Planned direction. New services will be announced as they become available.

A shared foundation

Better together.
Distinct by design.

ProInstincts Enterprises, Inc. builds, acquires, and operates the brands represented on this website. Shared engineering, infrastructure, security practices, and operating knowledge help each business grow while preserving its focus on the people it serves.

Looking ahead

Let’s build
what comes next.

Work with ProInstinctsPartnerships, shared ideas, and corporate inquiries.Explore an acquisitionComplementary software. Long-term possibilities.