Acquisitions
Good software. Room to grow.
ProInstincts is interested in software businesses and technology assets where patient ownership, technical modernization, product development, automation, and operating discipline can create additional long-term value.
Our first acquisition
Sitekick AI joins ProInstincts.
Your business Sitekick. Starting with your website. Building toward a digital presence that’s taken care of.
A website is the starting point. Our vision for Sitekick is a managed digital operating layer for small businesses: bringing website care, customer workflows, and practical automation into an ongoing service, so owners can spend more time running their business.
Our acquisition approach pairs complementary software businesses with hands-on engineering and patient ownership. We approach further opportunities selectively, with a focus on the business, its users, and the work ahead.
Areas of interest
Software with
a lasting purpose.
We are drawn to practical products serving the recurring needs of businesses, professionals, and communities.
- 01B2B & vertical SaaS
- 02Workflow software
- 03Knowledge & productivity
- 04AI-enabled software
- 05Education technology
- 06Real-estate & community operations
- 07Developer tools
- 08Specialized data & intelligence
What makes a fit
A useful product.
Room to build on it.
We look for opportunities where hands-on engineering and thoughtful operation can strengthen what already exists.
- Existing users or revenue
- A defensible niche and valuable domain expertise
- An owner-operated business with a durable recurring use case
- Technical debt that can be thoughtfully modernized
- Underdeveloped distribution or opportunities for automation
- Complementary technology or intellectual property
Start a conversation
Have a business
we should know about?
Tell us about the product, the people it serves, and what you have in mind for its next chapter.
Discuss an opportunityWe review opportunities selectively and confidentially.