Your claim.
Stated plainly: buyer, job, where you believe you are, and why.
ProInstincts / Field Systems
Gate Review
Ninety minutes. One gate. A dated next action.
You bring the evidence. You leave with a scoring, an artifact, and a decision that could survive a cross-examination.
Built for founders standing at Signal or Proof, the first two Instinct Gates. Gates 4–5, your constraint is cadence, not counsel: the founding cohort route is the better fit.
The two failure modes this session exists to end
- The guru carousel. New framework monthly, none used past week two.
- Momentum theater. Building steadily, deciding nothing, with no artifact a stranger could audit.
A Gate Review is the opposite of both: an audit you write yourself, in company.
How the 90 minutes run
The evidence.
We walk what exists: Pain Ledger, receipts, pipeline, metrics with denominators. Missing evidence is a finding, not a failure.
The scoring.
Your gate, tested against its published pass bar. Verdict: PASS / CONTINUE / REJECT, written, with the reason that produced it.
The decision.
One experiment, one artifact, one owner (you), one date, and the stop-loss for the money or hours it will take.
What you leave with
- Your completed Gate Scorecard, dated and scored: evidence over enthusiasm
- Your primary constraint, a measurable next milestone, and a 30-day execution plan
- One artifact completed, not described: interview plan, one-page offer, or paid-waitlist spec. Your gate decides which.
- A written verdict with criteria, or the next best alternative gate named
- A 48-hour recap note: the decisions, the dates, what would change them
What you bring
Links to whatever evidence exists · any numbers with their denominators · the one decision you've been avoiding. That's usually the actual agenda. Camera on. You do the writing.
What this is not
Not a pitch, not a build service, not a guarantee. The session produces defensible decisions; revenue remains your department.
Terms
See current pricing on the pricing page.
Booked calendar slot, 90 minutes · full refund if you don't leave with a completed scorecard and a dated next action · reschedule ≥48h.
Founding clients may consent, or not, to an anonymized case in a future edition. Decided at kickoff, yours.
Questions, before the session.
Do I need to read Zero to MRR first?
No. The Gate Finder covers the full map.
What if the verdict is REJECT?
Then the session earned its fee: a contradicted thesis is the cheapest possible stop decision.
Who runs it?
Arthur Ketchel: two decades building products and engineering orgs, now running the ProInstincts portfolio. Operator, not coach-theater.
Can my co-founder join?
Yes. One shared scorecard is stronger than two parallel ones.
Questions first? [email protected]