---
title: Technology businesses. Built to last.
description: ProInstincts Enterprises, Inc. builds, operates, acquires, and
  compounds technology businesses including Phasoric and ClassLattice.
canonical_url: https://proinstincts.com/
markdown_url: https://proinstincts.com/index.md
---

ProInstincts Enterprises, Inc.

# Technology businesses. Built to last.

Professional instincts, put to work.

We build and operate software businesses that help people connect knowledge, make decisions, and do meaningful work.

[Meet our companies](https://proinstincts.com/#companies)

Founder-led. Based in Fort Mill, SC.

Build. Operate. Acquire. **Compound.**

[Phasoric](https://proinstincts.com/#phasoric) · [ClassLattice](https://proinstincts.com/#classlattice)

Our companies

## Different purposes. Shared ambition.

Connected intelligence. Education. Focused businesses with their own identities, strengthened by the technology and knowledge behind them.

### Phasoric

Operating

Connected Intelligence

#### Connected intelligence for people, teams, and AI systems.

Turn notes, research, and decisions into lasting context. Keep knowledge connected, portable, and under your control.

-   Local-first knowledge
-   Durable Markdown
-   Decision memory & provenance

[Explore Phasoric](https://phasoric.com/)

[

![Phasoric example workspace with local notes, a Markdown editor, and connected note tools.](https://proinstincts.com/_next/image?url=%2Fproducts%2Fphasoric-workspace.png&w=3840&q=75&dpl=dpl_4poY6ZkRwbBKbAq1J8FATJUPBqVM)

A connected workspace for knowledge and context](https://proinstincts.com/products/phasoric-workspace.png)

### ClassLattice

Operating

Education Intelligence

#### Connected intelligence for teaching and learning.

Bring planning, teaching, assessment, and evidence together. Help teachers move from an idea to a lesson, with educators in control.

-   K–12 curriculum intelligence
-   Standards alignment
-   Lesson planning & assessment

[Explore ClassLattice](https://classlattice.com/)

[

![ClassLattice example teaching kit for equivalent fractions, with a lesson, student handout, exit ticket, and teacher guidance.](https://proinstincts.com/_next/image?url=%2Fproducts%2Fclasslattice-teaching-kit.png&w=3840&q=75&dpl=dpl_4poY6ZkRwbBKbAq1J8FATJUPBqVM)

From a teaching idea to a lesson ready for review](https://proinstincts.com/products/classlattice-teaching-kit.png)

The way we work

## Build. Operate. Acquire. Compound.

We stay close to our products and the people who use them. What we learn in one business strengthens the next.

### Start with a real need.

We start with real workflows, real users, and recurring needs. Then we build the software and intelligent systems that can make a lasting difference.

### Stay close to the work.

We remain hands-on with product strategy, engineering, infrastructure, and customer systems. Ongoing operation is how we learn what matters.

### Find the right fit.

Over time, ProInstincts may acquire complementary software businesses and technologies where our operating capabilities can create additional long-term value.

### Make each business stronger.

Engineering systems, AI capabilities, security practices, domain expertise, and distribution lessons become a stronger foundation for every business we operate.

Founder-led. Operator-built.

## Built by people who build software.

ProInstincts Enterprises, Inc. is led by **[Arthur Ketchel II](https://aketchel.com/)**, a software engineering leader, technical founder, and fractional CTO with more than two decades of experience building products and engineering organizations across startups and large enterprises.

[About Arthur](https://aketchel.com/)

From ProInstincts

## The latest from our company.

Company developments and perspectives on the work behind the portfolio.

Company updates

September 12, 2026

### [A dedicated home for ProInstincts](https://proinstincts.com/updates/a-dedicated-home-for-proinstincts)

Introducing the corporate website for ProInstincts Enterprises, Inc., with a clear view of our operating approach and portfolio.

Blog

September 12, 2026

### [What professional instincts means at ProInstincts](https://proinstincts.com/blog/professional-instincts)

The judgment to recognize what matters, the curiosity to question it, and the discipline to turn it into useful software.

[All company updates](https://proinstincts.com/updates)[Read the blog](https://proinstincts.com/blog)

Looking ahead

## Let’s build what comes next.

[**Work with ProInstincts**Partnerships, shared ideas, and corporate inquiries.](https://proinstincts.com/contact)[**Explore an acquisition**Complementary software. Long-term possibilities.](https://proinstincts.com/acquisitions)